Best Time to Post Reels on Instagram in 2024

In today’s fast-paced world of social media, timing is everything. If you want your Instagram Reels to reach the maximum number of viewers and generate the most engagement, it’s crucial to understand the best time to post them. In this comprehensive guide, we will explore the optimal posting times for Instagram Reels in 2024 and provide you with valuable insights to help you maximize your reach and engagement on the platform.

Why Posting Time on Instagram Matters

Before we dive into the best time to post Reels on Instagram, let’s first address why posting time is important. The timing of your posts can significantly impact their visibility and engagement. When you post at a time when your followers are most active on the platform, your content is more likely to appear on their feeds, increasing the chances of them seeing, liking, commenting, and sharing your Reels.

Additionally, Instagram’s algorithm takes engagement into account when determining which content to prioritize and show to users. The more engagement your Reels receive, the higher the likelihood that Instagram will promote them to a wider audience. Therefore, posting at the right time can help boost your Reels’ visibility and reach.

The Best Time to Post Reels on Instagram in 2024

To determine the best time to post Reels on Instagram in 2024, we conducted an extensive analysis of over 1 million global Reels. Our findings revealed that the overall best time to post Reels on Instagram is 4 AM, calculated in local time across different time zones.

Posting Reels earlier in the day allows you to tap into the audience that is scrolling through their feeds during the early morning hours. By being one of the first to post Reels each day, you increase the likelihood of your content being seen by your target audience. This strategy helps you stand out from the competition and maximize engagement on your Reels.

The Best Day to Post Reels on Instagram

In addition to the best time to post Reels, it’s important to consider the best day for maximum engagement. After analyzing a vast amount of data, we found that Thursday is the best day to post Reels on Instagram. Reels posted on Thursdays tend to receive the highest average engagement.

By strategically planning your Reels to go live on Thursdays, you can take advantage of the day when users are most active and receptive to engaging with content on the platform. This increased engagement can lead to more likes, comments, shares, and ultimately, a broader reach for your Reels.

The Best Times to Post Reels on Instagram by Day

To further refine your posting strategy, let’s explore the best times to post Reels on Instagram for each day of the week. By aligning your posting schedule with these optimal times, you can increase the visibility and engagement of your Reels.

Monday: 4 AM

Mondays are a great day to kickstart your week on Instagram. The best time to post Reels on Mondays is 4 AM. By posting early in the morning, you can capture the attention of users who are eager to engage with content as they start their week. This early posting strategy sets a positive tone for the rest of the week.

Tuesday: 5 AM

On Tuesdays, the best time to post Reels is 5 AM. As the week progresses, engagement tends to pick up slightly later in the morning compared to Mondays. By posting at 5 AM, you can catch the attention of early morning scrollers who are looking for fresh and engaging content.

Wednesday: 5 AM

Similar to Tuesdays, the best time to post Reels on Wednesdays is 5 AM. Engagement remains steady between the hours of 2 AM and 7 AM, making the early morning an ideal time to share your Reels. By consistently posting at 5 AM on Wednesdays, you can establish a routine for your audience and increase their anticipation for your content.

Thursday: 4 AM

Thursdays take the top spot with the best overall engagement for Reels. The best time to post Reels on Thursdays is 4 AM, closely followed by 6 AM. By posting during these early hours, you can capture the attention of users who are actively scrolling through their feeds and looking for new and exciting Reels to engage with.

Friday: 4 AM

Fridays also present a great opportunity to share your Reels and maximize engagement. The best time to post Reels on Fridays is 4 AM, with consistent engagement observed up until 7 AM. By posting early in the morning, you can capture the attention of users who are eager to start their weekends on a positive note.

Saturday: 4 AM

Saturdays see a slight dip in overall engagement compared to weekdays. However, the best time to post Reels on Saturdays is still 4 AM. Although engagement may be relatively lower on Saturdays, posting at 4 AM allows you to reach the early morning scrollers who are active on the platform.

Sunday: 5 AM

Finally, on Sundays, the best time to post Reels is 5 AM. Compared to Saturdays, engagement tends to pick up on Sundays. By posting early in the morning, you can capture the attention of users who are winding down their weekends and looking for engaging content to enjoy before the start of a new week.

How to Find Your Unique Best Time to Post on Instagram

While the best times to post Reels on Instagram we’ve discussed are based on extensive research and analysis, it’s important to remember that every audience is unique. To truly optimize your posting strategy, it’s crucial to find your own unique best time to post on Instagram.

Start by assessing your audience’s behavior and engagement patterns. Use Instagram’s insights and analytics tools to determine when your followers are most active on the platform. Identify the times when your previous Reels have received the highest engagement and reach. These insights will serve as a valuable starting point for finding your unique best time to post.

Additionally, consider the demographics and characteristics of your target audience. Factors such as age, location, and industry can influence their online behavior and engagement patterns. By understanding your audience’s preferences and habits, you can tailor your posting schedule to align with their peak activity times.

To make this process easier, Later offers a Best Time to Post tool that analyzes your account’s performance data, identifies your top posting times, and highlights them in your content calendar. By leveraging this tool, you can effortlessly schedule your Reels to go live at the optimal times for maximum engagement.

Frequently Asked Questions

Q: When is the worst time to post on Instagram?

According to our research, the worst time to post on Instagram is Monday at 1 AM and Saturday at 10 AM. During these times, engagement tends to be lower, and your Reels may not receive the visibility and engagement you desire.

Q: When is the worst time to post Reels on Instagram?

After analyzing over 1 million Reels, we found that the worst time to post Reels on Instagram is Monday at 1 AM. During this time, users are less likely to engage with Reels, and your content may not receive the desired visibility and reach.

Q: Is it better to post on Instagram in the morning or at night?

Posting in the morning has consistently shown to be the best time to post on Instagram, especially for Reels. By posting early in the morning, you can capture the attention of users who are actively scrolling through their feeds, looking for fresh and engaging content. However, it’s important to test and analyze your own audience’s behavior to find the optimal posting times.

Q: When should you not post on Instagram?

Based on our research, Saturday is the least engaging day of the week on Instagram. It’s recommended to avoid posting Reels on Saturdays, as engagement tends to be relatively lower compared to other days. Instead, focus on posting during the weekdays and Sundays when engagement is generally higher.

Post at the Best Time, Every Time

To succeed on Instagram in 2024, it’s essential to understand the best time to post Reels and strategically plan your content accordingly. By leveraging the insights and recommendations provided in this comprehensive guide, you can optimize your posting strategy, maximize engagement, and reach a wider audience with your Reels.

Remember, while the best times to post Reels we’ve discussed are based on extensive research, it’s important to analyze your own audience’s behavior and engagement patterns to find your unique best time to post. Use the available tools and data to refine your posting schedule and make data-driven decisions to drive success on Instagram.

So, start scheduling your Reels, experiment with different posting times, and watch your engagement soar. Don’t miss out on the opportunity to captivate your audience and make a lasting impact with your captivating Instagram Reels.

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